You can also put them in the back-end of your SEO preferences. Keywords are what you should strive to incorporate into your text, especially your headlines and within your first 100 words on each page. Think “cozy sweaters” “knitwear” “alpaca jumpers” “christmas gifts” “sweaters for men” “Melbourne jumpers” etc. They can also include location, and attributes of your target population. These are the words people are looking for when they search, and the basic words that describe what it is you do. Search Engine Optimisation is the term used for content creation that is easy for search engines, like Google or Bing, to find. Here’s why, and what you can do about it. And yet, when your friend pulls out their phone and searches for exactly what you sell, your website is nowhere to be seen. It’s sitting on the internet, saying “Find me! Pick me!”.
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